Clear Channel Outdoor partnered with iHeart Media and Lady Gaga’s management team to create a viral social campaign to release the new album artwork created by artist Jeff Koons. Every ten thousand tweets exposed a piece of the album artwork in real time, across the world, on a variety of digital outdoor media

The irreverent Lawn Dude character was created in an effort to promote the drought in Southern California. The award winning campaign generated TV media coverage and a twitter following where info on water saving tips and usage regulations were posted. “Don’t be a grass hole” unfortunately never made it as the Lawn Dude’s cry. Think Bart.

Coke partnered with Clear Channel to create a weeklong Times Square activation “What’s in Name”. Tweeting to the CTA in Times Square revealed fun facts about the users name and sent the of the Times Square Billboard back in a tweet, creating over 55 impressions in over 110 countries.

Leading into the 10th Annual Advertising Week in New York, OAAA members launched a campaign that highlights the effectiveness of OOH advertising and its influential relationship to social media. A network of OOH formats across the country is proving to the American public that OOH advertising is “EverywhereUR.” 

The campaign offers a chance for Americans everywhere to have their personal photos featured on a digital billboard in Times Square and then captured for posterity.

The public is urged to snap a photo and tweet it using the hashtag #everywhereUR. The photos will be filtered by the hashtag, censored for appropriate content, and may appear in a photo reel on a digital billboard in Times Square. The images will be captured by cameras and sent back to the sender’s Twitter account, giving them a keepsake of their personal image on a prominent Times Square billboard.

Being a designer and musician, I enjoyed the opportunity to create every piece of visual — video, logo, promotions, etc.— for Ten Ton Man.

I was the songwriter, vocalist and guitarist, producing a noir-cabaret rock band the garnered rave reviews, and performed in most of the NYC music venues during our reign.

Working directly with the photographer and his rep company, I highlighted his successful lifestyle photography, creating the “Life’s a Trip” campaign.

In a partnership with the AP Press and to promote OOH capabilities the concept was to plug into the AP’s live photo feed from photographers around the world shooting NYE celebrations. In real time, images were sent from the feed to over 1500 digital OOH boards across the nation. It covered cities from all over the world, starting in Sydney Australia and ending in Hawaii.

As Creative Director at Clear Channel Outdoor, I was challenged to push the capabilities of OOH media for major brands and hyper-local clients.

Print advertising and branded content creative, working directly with clients, producing photoshoots and directing copy and design.

Graphics, website, video and advertising to launch Clear Channel Outdoor’s RADAR: A suite of research, data and analytic tools to help advertisers and agencies more effectively plan and buy out-of-home media to reach specific target audiences, and measure the impact of their campaigns.

Logos, type treatments and graphic designs for corporate brands, commercial business and just for fun.

Highly designed sales, marketing and promotional materials for top media brands.